Safer Gambling

Getting to Know you Better

We know you come to Bally’s for the thrills, and that’s what you get at our Bally’s Newcastle casino. But we’ve also been in the game long enough to know that fun should never come at the cost of safety. That’s why we’re committed to creating a responsible gambling environment.

To do this, we sometimes need to learn more about you, which may include requesting personal information. We understand this might feel intrusive, but it’s all about tailoring our services to you, to ensure your play remains enjoyable and affordable.

Why We Collect Your Information

Protecting Our Customers:

To help you gamble responsibly, we may check in to ensure your play aligns with your financial situation. This can include requesting evidence like a payslip or bank statement to confirm your spending is within your means.


Personalizing Your Experience:

By understanding your gaming habits—such as the types of games you play or your usual betting levels—we can tailor our service and know the best times to check in.

Playing by the Rules:

As a regulated casino, we follow strict Gambling Commission guidelines. This means verifying identities and sources of funds to prevent gambling harm, money laundering, and underage gambling. Providing this information helps us maintain a responsible gambling environment for all.

What Happens Next?

Once you’ve provided the requested information, we’ll handle it securely in line with our Privacy Policy. Your data is treated with strict confidentiality and used only for ethical and regulatory purposes.

We understand these requests can feel uncomfortable, but they’re part of how we look out for you and ensure a responsible gaming environment.

If you have further questions, our venue managers are here to help – just reach out.